Food PR & Marketing has added a new specialist restaurant marketing service to its niche food-focused communications agency. The new service, #Mouthful by Food PR, offers independent restaurant owners and food start-ups access to a full suite of PR services and consultancy services spanning their online and offline communications.
Olivia Collins, Director of Food PR and Founder of #Mouthful says, “Over the last number of years we have been approached time and time again by independent restaurant owners who wanted to raise general awareness about what they were doing in their restaurants, the food they were producing, and fine-tune their marketing activity. Full service PR was not required, but what they did need was direction, a plan and a go-to team to execute when necessary. #Mouthful was developed which addresses all of these needs without the traditional approach of the retainer-type structure.”
Food PR’s esteemed roster of clients, which includes international food symposium Food On The Edge, Michelin star restaurant Aniar and high-profile chef JP McMahon, an impressive list of food producers, and independent cafés and restaurants means that clients will have exclusive access to all the services and opportunities that Food PR retainer clients benefit from.
The first step in the #Mouthful service sees agency owner Olivia Collins set up a PR Strategy Session with the client via an online platform, usually Google Hangouts, Skype, or Facetime. During the session, Olivia will address the client’s business objectives, discuss ideas for engaging customers, raise ways of leveraging any food service relationships and identify opportunities for building partnerships to strengthen any marketing or PR activities. From the findings of the strategy session, Olivia and the Food PR team which consists of PR consultants and Online Marketing experts hen generate a customised communication plan in document form which is delivered the the client within 5 working days to the client. Among the aspects it covers are key message development, offline and online PR campaign suggestions, key PR activity, for example if a suggested campaign will require a press release, photography and a Facebook ad campaign, social media strategy plus audits of existing imagery and online presence (website and social media platforms).
#Mouthful clients can then book a follow-up online meeting, aptly names The Digest to discuss and clarify any elements of the PR & Marketing Plan.
Randy Lewis, chef-patron of Randaddy’s Restaurant in Lahinch, Co Clare, and #Mouthful’s first client, said: “I want to keep moving forward and forward. Mouthful really identified what needed to happen – the press pack, the press release, the PR plan. The service guided me through the different steps and showed me where I needed to go to push things to the next level so we can get exposure. I’m price-sensitive and #Mouthful is great for people with different budgets.”
Olivia Collins adds, “We have tried to offer a service that gives value and results to each client, and that for us gives a much greater amount of satisfaction in helping clients find their true north in terms of their marketing. Marketing and online communications has moved on so quickly in the last ten years that marketing strategies that worked before are no longer effective or relevant. #Mouthful allows clients to get on with running their restaurant while we help direct their communications with potential diners and existing clientele.”
Once they’ve availed of a #Mouthful strategy session, service users can then avail of #Mouthful on-demand services on an ad-hoc basis, which offer them access to a range of further PR tools provided by Food PR & Marketing, including press releases, press packs, media distribution, media relations, media drops, social media campaigns and event management, in addition to ongoing consultancy.